I just can't believe that nothing in this video is real
This 60-second spot for a brand of kitchen countertops is still some of the best, most realistic 3D I've ever seen. It's not only the perfect produce falling in slow motion—it's everything. The ink drops, the bits of quartz, the stones, the gas, the vitroceramic. Everything.
Realism was my main goal here. I firstly thought of shooting some live-action but after studying carefully the budget and deadline I realized that CGI was the only way I could do it. The most important part for me was to deliver a beautiful and very visual commercial and keep the viewer focused on the commercial itself, not the fact that it was a CG piece: the photorealism was the only option I had to achieve this.
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